The Cinematic Landscape Of The Americanisation Strategy In Hollywood

Abstract

This paper intends to focus on the conception of Americanisation through a cinematic portrayal. The American cultural customs promoted in Hollywood movies may label a cunning ideology of steering global audiences and communities. The ubiquitous occurrence of American popular culture in movies can be a disruptive factor in expunging cultural distinctiveness outside the United States of America. In addition, the American predominance as a global power and the English language expansion all over the world made it easier to influence a larger audience. Moreover, movies industry tends to edit cultural aspects of the other to accommodate the American audience which soon after becomes a mere portrayal of stereotypes when aired. Even minorities that construct an important segment of the American social and cultural system struggle with their representation in Hollywood which gives a bigger scale of the problematic. The conventionalized consciousness sponsored by Hollywood leans for instance on glorifying the American white man as the supreme human being who could heroically find the ultimate resolution for himself as well as for the others. This would later be taken for granted by the global audience as they try to copy the American perspective to see the world appropriately. As a consequence, these communities lose interest in their own cultural scope as if they were inadequate to keep up with the American version. However, we can say that the nature of American culture was originally built on the basis of a melting pot including different cultures. The cosmopolitan nature of American culture might not be the reason behind altering the world into a replica of the United States, instead United States’ reliance on foreign cultures have made it a replica of the world.