المنهج الاثنوغرافي واستخداماته في علوم الاعلام والاتصال

Abstract

Analyzing the content of values in the media is one of the scientific topics that has been increasingly in the focus of research; especially those programmes which target children. This is due to the diversity and increase in satellite channels as well as programmes. The aim of this study therefore is to shed light on the value dimensions of the carton programs presented through ``Space Toon`` channel by analyzing the content of a sample of cartons by applying Value Determinism Theory of Media