Azzouni, Mouloud2024-06-062024-06-062012-12-301112-7279E 2676-1556http://ddeposit.univ-alger2.dz/handle/20.500.12387/6747In this paper, I would like to talk about interdisciplinarity as a framework for academic research in the field of discourse studies. I shall focus on multimodal discourse in the form of TV ads’ discourse, though the framework could equally apply to other types of discourse as well. The three questions I shall discuss are, ‘what is interdisciplinarity?’, ‘what is multimodality?’, and ‘what is particular about the discourse of TV ads?’ The paper includes a brief analysis of an Algerian TV ad as an illustrationenAttribution-NonCommercial-NoDerivs 3.0 United Stateshttp://creativecommons.org/licenses/by-nc-nd/3.0/us/TVIllustrationInterdisciplinarityDiscourseArticle