Abstract:
The present research was carried out dueb to the importance of persuasive strategies in social and work settings. Therefore, i analysed persuasive political discourse to answer these questions : what are the persuasve devices employed in Barack Obama's 2012 compaign speeches? how are they used? and what are their effects? to analyse the speeches, i suggested a reserved version of Burke's Cluster analysis that permits an inductive analysis which is a newly proposed perspective. the results show that although Obama utilized a combination of strategies , he capitalized on pathos. The findings of such a work can be a source for teachers and students of discourse analysis, literature and written expression.
