Abstract:
This dissertation is an attempt to analyze the language used in the UK online press
during the EU membership referendum campaign of 2016 to provide readers with a
new perspective to visualize the outcome of the EU referendum. Norman Fairclough's
model of CDA will be the appropriate approach for this study because it encompasses
linguistics, social and political theories indispensable to make the connection between
text and other aspects in social life. The findings reveal that the press’ discourse of
both conflicting sides in the referendum campaign, the anti and the pro-EU, was in the
same way determined by ideologies of racism and xenophobia. These ideologies
shaped the newspapers discourse and contributed to the transformation of power
relations in contemporary Britain
