dc.contributor.author | Azzouni, Mouloud | |
dc.date.accessioned | 2024-06-06T20:52:17Z | |
dc.date.available | 2024-06-06T20:52:17Z | |
dc.date.issued | 2012-12-30 | |
dc.identifier.issn | 1112-7279 | |
dc.identifier.issn | E 2676-1556 | |
dc.identifier.uri | http://ddeposit.univ-alger2.dz:8080/xmlui/handle/20.500.12387/6747 | |
dc.description.abstract | In this paper, I would like to talk about interdisciplinarity as a framework for academic research in the field of discourse studies. I shall focus on multimodal discourse in the form of TV ads’ discourse, though the framework could equally apply to other types of discourse as well. The three questions I shall discuss are, ‘what is interdisciplinarity?’, ‘what is multimodality?’, and ‘what is particular about the discourse of TV ads?’ The paper includes a brief analysis of an Algerian TV ad as an illustration | ar_AR |
dc.language.iso | en | ar_AR |
dc.publisher | Faculté des Langues Etrangères. Université d'Alger 2 Abu al-Qasim Saadallah | ar_AR |
dc.relation.ispartofseries | Lettres et Langues. Al Adab Wa Llughat;Vol. 7, Nr. 2 | |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | TV | ar_AR |
dc.subject | Illustration | ar_AR |
dc.subject | Interdisciplinarity | ar_AR |
dc.subject | Discourse | ar_AR |
dc.title | Interdisciplinarity And The Analysis Of Multimodal Discourse | ar_AR |
dc.title.alternative | The Case Of Tv Ads | ar_AR |
dc.type | Article | ar_AR |
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