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dc.contributor.author Azzouni, Mouloud
dc.date.accessioned 2024-06-06T20:52:17Z
dc.date.available 2024-06-06T20:52:17Z
dc.date.issued 2012-12-30
dc.identifier.issn 1112-7279
dc.identifier.issn E 2676-1556
dc.identifier.uri http://ddeposit.univ-alger2.dz:8080/xmlui/handle/20.500.12387/6747
dc.description.abstract In this paper, I would like to talk about interdisciplinarity as a framework for academic research in the field of discourse studies. I shall focus on multimodal discourse in the form of TV ads’ discourse, though the framework could equally apply to other types of discourse as well. The three questions I shall discuss are, ‘what is interdisciplinarity?’, ‘what is multimodality?’, and ‘what is particular about the discourse of TV ads?’ The paper includes a brief analysis of an Algerian TV ad as an illustration ar_AR
dc.language.iso en ar_AR
dc.publisher Faculté des Langues Etrangères. Université d'Alger 2 Abu al-Qasim Saadallah ar_AR
dc.relation.ispartofseries Lettres et Langues. Al Adab Wa Llughat;Vol. 7, Nr. 2
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject TV ar_AR
dc.subject Illustration ar_AR
dc.subject Interdisciplinarity ar_AR
dc.subject Discourse ar_AR
dc.title Interdisciplinarity And The Analysis Of Multimodal Discourse ar_AR
dc.title.alternative The Case Of Tv Ads ar_AR
dc.type Article ar_AR


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